Many people have the idea that promotional gifts are only for premium items. However, that certainly doesn’t have to be the case. You can use small business gifts as promotional material. This creates a win-win situation: your customers are satisfied and feel valued, and you get new customers more easily. In this blog you can read how it works. After reading this blog, you will know how to use business gifts wisely for your business!

Attract customers with giveaways

You may have seen it before: companies that make all kinds of products with their name and/or logo. It is often a well-considered decision. The fact is, people need about seven moments of contact with a company before they act. And of course you want to achieve this as a company! A contact moment can be anything: a conversation in which the company’s name is mentioned, an email, an article, an (online) advertisement or the appearance of your brand. Think about it. Like you promotional gifts with printing make it late and give it away, there will be people using this stuff publicly. When people see this, they are one touch point closer to making a purchase. In addition, these gifts also ensure that these (potential) business relations will remember you more quickly later on.

Choose the right products

Now that you know why it can be useful to buy products with prints, it’s time to think about the appropriate approach. Producing personalized products is always an investment. This is precisely why you want to make sure it’s successful. To do this, you need to start thinking about your current (and possibly desired) customer base. Which people buy your products or services and what are their interests? Once you’ve mapped this out, you can better determine which products will actually be used. Logo socks for example, can be an ideal promotional gift, provided they are actually worn by the recipient.

Show your customers you care

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People really like to receive a gift. It’s no different with promotional gifts: you give a gift to your customer. Now, it is important that you consider how you are going to approach this way of using business gifts. You can also let it depend on the target group. A good option might be to give your customer a free gift when they purchase X amount of goods or services. However, it may mean fewer people carrying your stuff with them. Other great examples include: applying email marketing and sending a free promo code, sending a free copy with first order, or offering free products during Black Friday, for example. Moreover, you can also set specific hours to use the promotional gifts. For example, for a new collaboration, birthdays or anniversaries. It’s always a good idea to show your customers that you are thinking of them during these times.

Remember that every marketing campaign is an investment for the future!